Ok so I have been doing Facebook PPC for around 2 years and over that time I have learnt a lot of things, some tricks and some mistakes that can easily be avoided. I will be adding to this post over the next few weeks describing all the methods I use and how I make a living from them! So enjoy!
What Is Facebook PPC?
For beginners, Facebook PPC is those ads to the right of the Facebook website. PPC stands for Pay-Per-Click, where we pay a set amount for each person that clicks on our ads. You will probably hear CPM being said as well, this means we are paying per thousand impressions.
You Need To Understand..
When you create your first ad, you have to target Facebook users by their age/location etc but more importantly their likes/interests. What you must understand is when you set the amount you want to pay per click IT IS A BID. This means you are bidding against other marketers like yourself who have targeted the same users as you.
Targeting
The method I have used and still do is being as broad as possible. So if I was targeting NFL, I would list all the NFL teams, all the NFL players etc. You want to get around 8mil+ estimated reach. The reason for this is because most likely you will get a like or interest that no marketer has made an ad targeting which means low cpc [cost-per-click].
What Ads You Should Run
Because Facebook is a SOCIAL network. You shouldn’t do ads like ‘Get A Free iPad’ because you need to get the users involved since that is what they’re doing on Facebook. Think about that when creating your ad, something like ‘Who Is This NFL Player’ would work well then hit them with a Email Submit!
Getting Your Ad Approved
When it comes to getting your ad approved there is a very simple method to do this. Buy a domain that you are going to use as your landing page but instead of putting your lander with a cpa offer on it that wont get approved, we are going to put an HTML redirect on it so we can redirect to a whitehat page and get it accepted.
So on our domain we’re going to put this code on the main page of our domain:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html> <head> <title>Your Page Title</title> <meta http-equiv="REFRESH" content="0;url=http://www.the-domain-you-want-to-redirect-to.com"></HEAD> <BODY> </BODY> </HTML>
Once your Ad is approved you can do as you like and Facebook will rarely check your ads.
Setting Your CPC
When you have your ad set up you need to select what your cpc bid will be. Facebook will give you a suggested bid of something crazy like $1.20 but that is complete bull shit and they just want you to spend all your money. I suggest you start at $0.10 which is lower than average. If after around 3 hours you don’t see any impressions then increase the bid by 0.01 until you do.
SECRET: One method that always gets me low clicks is if you increase your bid to say around $0.20 – You should start to get clicks then quickly lower it to around $0.10 and the clicks should continue to flow in
Test, Test, Test
If your ad is profiting, good job! But it can always do better! Change the lander, change your image, change your title text, change your description and split test so you can see what works best.
This is just a basic run down on how you can make easy money with Facebook Ads.
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